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Jad is the co-founder of koodos labs. He is primarily a builder, but also writes and speaks on the sociology, business and design of social platforms, creative tools and media protocols. His work centers on how we can make good on the Internet's original promise of personal empowerment, peer-to-peer exchange and networks based on mutual interests rather than algorithmic nudging

Jad was trained as an engineer and was previously at Google & YouTube, where he worked with and built for creators and artists in emerging markets. Jad has a Bachelor and Master in Engineering from the University of Cambridge and an MBA from Harvard, where he was also a Sainsbury Management Fellow and led the entrepreneurship club.



Toward A More Cooperative Web3

"A group of researchers, builders and activists came together to discuss platform cooperativism and the intersection with the web3 movement. We touched on some of the key…

Dec 27, 2022
Harvard Business Review

Why Build in Web3

Jad Esber writes about how the Web3 model can change how digital companies operate and handle data.…

May 16, 2022

Decentralized Identity: Your Reputation Travels With You

Jad Esber and a colleague explore reputation systems in web3.

Nov 18, 2021

A Novel Framework for Reputation-Based Systems

Jad Esber and Scott Kominers offer a framework for designing reputation-based systems to encourage quality contributions and participation on platforms.

Sep 30, 2021
BKC Medium Collection

What we can learn from early online platforms

Berkman Klein event explores the early years of online platforms, the state of current platforms, and the future

Mar 25, 2021
BKC Medium Collection

Provocations for a better Internet

Jad Esber shares a curated set of provocations focused on why the internet is broken and what needs to change.

Feb 23, 2021


May 17, 2022 @ 10:00 AM

Living by Protocol

presented by metaLAB (at) Harvard & FU Berlin

May 17-July 3. Living by Protocol queries the reflections of artists on, with, and by social media. The nine grid structured monitors within Harvard Art Museums' Lightbox Gallery…

Mar 16, 2021 @ 12:00 PM

Hindsight is 2020

Video & Podcast: Learning From our Past to Build a Better Future

Video & Podcast: A discussion on what today's builders should consider in the next iteration of the web.