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John Deighton

Education, Libraries, & Digital Humanities
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John Deighton's Homepage
http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=bio&facEmId=jdeighton
Twitter
http://www.twitter.com/HBSmktg

John Deighton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School.  He studies online and social network marketing, and business institutions and practices that make use of personally identifiable data.

John Deighton
Harold M. Brierley Professor of Business Administration
Harvard Business School
Soldiers Field Road, Boston MA 02163

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News

John Palfrey's Next Chapter: Onward to the Phillips Academy!
Nov 14, 2011

John Palfrey's Next Chapter: Onward to the Phillips Academy!

The directors of the Berkman Center wish to extend our warmest congratulations to John Palfrey, our colleague and friend, upon his appointment as the Head of School of the…

Community

SSRN

The Next Phase of the Data Economy

Economic & Technological Perspectives

BKC affiliates and alumni are among the co-authors of a paper that envisions the future of the data economy.

Nov 25, 2024

Courses

Marketing – Fall 2014

The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective…