Algorithmic pricing is scary. It doesn't have to be.

Before addressing algorithmic pricing through legislation, we need to clarify exactly which features of it we dislike, argues Noah Giansiracusa in The Boston Globe. He argues that rather than a blanket ban on the methodology, it might make sense to require retailers to disclose precisely which factors algorithms take into account when making pricing decisions. "We should not allow predatory pricing practices to continue and expand. But let’s not take away senior discounts in a haphazard rush to prevent personalized pricing altogether. We need to approach algorithmic pricing thoughtfully."