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How Youth Are Reinventing Instagram and Why Having Multiple Accounts Is Trending

According to a recent Pew Research Center study, Instagram is the second most popular platform among 13 to 17-year-olds in the US, after YouTube. Nearly 72 percent of US teenagers are on the image sharing platform.

Our Youth & Media team looked at how teens are using Instagram to figure out who they are. While seemingly just a photo-sharing platform, users have molded Instagram into a more complex social media environment, with dynamics and a shared internal language almost as complex as a typical middle or high school.

This episode was produced by Tanvi Kanchinadam, Skyler Sallick, Quinn Robinson, Jessi Whitby, Sonia Kim, Alexa Hasse, Sandra Cortesi, and Andres Lombana-Bermudez.

Read more about this work on Medium...


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Youth and Media

Youth and Media (YaM) encompasses an array of research, advocacy, and development initiatives around youth (age 12-18) and digital technology.