People Are Mostly OK With AI Taking Over Many Jobs—Up to a Point

Research by Faculty Associate James Riley suggests that resistance to AI automating jobs arises not from ethical objections about devaluing human labor, but from concerns about the feasibility of this sort of intervention. Riley proposes that, when making decisions about moderation, companies should consider where consumers and collaborators most value a personal - that is, human - touch. In HBS's Working Knowledge, he "recommends that leaders who are trying to balance AI use while maintaining stakeholder trust" should prioritize performance and transparency, and should remain open to resistance.