While the social media platform’s latest approach to facial recognition appears to respect user’s choices, the offer is so tainted we can’t truly agree to it, writes BKC's Woodrow Hartzog with Evan Selinger.
“People typically don’t want to be told what to do. We want to be free to make up our own minds — about what to eat, what to watch, and, yes, what technologies to use. From this perspective, Facebook deserves praise for not shoving facial technology in our faces,” Hartzog and Selinger write. “Unfortunately, Facebook’s efforts reflect superficial views of autonomy and consent.”