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USC Annenberg Associate Professor David Craig is a pioneer in the field of creator studies mapping the global rise of competing platform systems that afford social media entrepreneurs the means to organize online communities to secure economic, socio-cultural, and political power. 

Previously a visiting scholar in BKC's Institute for Rebooting Social Media, Craig just completed two years as a Global Fulbright Scholar. He is also the Director of the dual-degree Master's in Global Communication between USC and LSE, and a visiting scholar at Shanghai Jiao Tong University in the Institute for Cultural and Creative Industries. In his previous career, Craig was a television producer responsible for over 30 films and series that garnered over 70 Emmy nominations.
 

Community

International Journal of Cultural Studies

The creator function, post-structuralism, and the perils of terminological dissonance

David Craig and Tanner Mirrlees present a Foucauldian analysis of the creator.

Oct 7, 2025
Spotify

Uncommon Naledge Episode 13

BKC Faculty Associate Jabari Evans welcomes RSM Visiting Scholar David Craig to his podcast to discuss the implications of race, class, and gender in the burgeoning field of…

Jan 26, 2024
The Conversation

With the end of the Hollywood writers and actors strikes, the creator economy is the next frontier for organized labor

RSM Visiting Scholar David Craig writes about creators and the upcoming labor revolution

Dec 4, 2023
Time

How a TV Show Changed the Cold War

RSM Visiting Scholar David Craig recounts how a tv show changed the history of Cold War and comments on how media can impact society now.

Nov 20, 2023

Events

Event
Nov 8, 2023 @ 12:00 PM

Platforms, creators and the co-option of social justice narratives

(RSM Speaker Series)

  RSM welcomes Zoë Glatt for a conversation with Visiting Scholar David Craig about her current research on the juxtapositions between structural…