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The efficiency paradox in EU data centre policy

Daria Onitiu, Faculty Associate Sandra Wachter, and Brent Mittelstadt consider the implications of the recast Energy Efficiency Directive for the Oxford Internet Institute. The authors argue that the EU needs a new AI strategy to balance data center development and sustainability. They write: "These aggregate and individual effects are not captured in PUE and WUE metrics but point to a broader problem: data centre operators can achieve low scores while ignoring the second-order effects of scaling and retrofitting. Big tech can effectively follow its own market-incentives to expand and sustain larger AI workloads, ultimately driving further data centre expansion at the expense of local communities."

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