The algorithm thinks you’re rich. Prepare to pay more for that flight.

In an interview with Harvard Law Today, Noah Giansiracusa explains how companies deploy what some call "dynamic" or “surveillance pricing,” using individual customers' data as a primary algorithmic factor. "Chatbots are becoming a huge thing, and as more people use AI agents to shop for them, how can the law protect individuals when it’s no longer the individual doing the shopping? It’s going to be hard to craft laws that can encompass all of this, but I think we need to try," encourages Giansiracusa.