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Why Hermès Probably Can’t Stop the MetaBirkin

Can luxury bag brand Hermès stop an NFT collection featuring fuzzy versions of its famous bags?

"From a strictly speaking IP perspective, I don’t think there is much leverage," Primavera De Filippi told Business of Fashion. “To me, the big problem is, from a precedent perspective, it will be dangerous to say that these tokens will need to be destroyed because they are linking to something as opposed to actually reproducing.”

Read more in Business of Fashion.

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