SEO wizards are quietly reshaping AI's digital playground, warns Sean Harvey. "When SEO professionals found out about AI chatbots, their first response was euphoria. Now they could do their job with less effort, and at 100x the scale! Then someone figured out that AI is about to replace search. The pie is going to shrink, and their standard bag of tricks will soon be useless. The risk for big brand advertisers is made even bigger by an impending shrinkage in social media use. And so the stage is set."
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