Skip to the main content

It’s been a month since the WHO launched its Covid-19 WhatsApp information service, is it effective?

BKC’s Yvonne MacPherson explains the lessons the WHO can take from the BBC messaging app.

“At the height of the Ebola crisis, the BBC provided content about three times a day: much of it information from the WHO, the Centers for Disease Control and UNICEF,” writes MacPherson. “WHO’s Health Alert, by contrast, is demand-driven. Users ping the service to request the latest information from the original option list, rather than messages being pushed out at regular intervals. Some may consider this a considerate approach to avoid unwanted spam. But if I’ve been busy for a couple of days and not had a chance to ask the alert what I want to know, it stays silent. Sending me what I need to know each day would keep me better informed.”

Read more on Medium

You might also like