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Exploring the good – and very bad – political impacts of social media

BKC’s Ethan Zuckerman discusses the opportunities and consequences of participatory media, and research enabled by Media Cloud, in an article from MIT’s Industrial Liaison Program.

“With Media Cloud, civilians, social activists, social scientists, and corporations can analyze word frequencies or find out when we started talking about certain issues,” Zuckerman says. “You can use it for whatever you want, from researching social movements to analyzing brands.”

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Media Cloud

Media Cloud is an open source, open data platform that allows researchers to answer complex quantitative and qualitative questions about the content of online media.