"Data protection standards alone aren’t enough to make social media companies accountable... What makes social media companies so enormously influential – and, in some instances, so dangerous – is their ability to determine what users see and when they see it. The problems with this largely unrestricted power don’t dissolve in the presence of robust user consent frameworks and privacy-driven data handling architectures. And it’s tough to hold social media companies accountable when they neglect to wield it responsibly, even on a disastrous scale."