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Annie Jieping Zhang is founder and CEO of Matters Lab, a decentralized Web3 social media platform. She also co-founded and was the editor-in-chief of Initium Media, an online Chinese-language publication established in Hong Kong in 2015. She previously worked as an editor at City Magazine; chief writer and executive editor-in-chief for iSun Affairs, an iPad-based magazine offering political and social news; and as a reporter for Asia Week. The Society of Publishers in Asia named Zhang Journalist of the Year in 2010 and presented her with other a number of awards for her reporting and commentary. She is now working on decentralized social network solution, from different paths such as online tools, offline space, community incubation, etc.