The #Kony2012 video, and accompanying campaign and meme, has done a lot to raise awareness.
Of WHAT exactly, it's hard to tell.
The intended target for attention — the Ugandan warlord Joseph Kony — is certainly a big one.
But the video was flawed. In favor of simplicity it glossed over crucial facts and advocated passionately for questionable solutions, in the end bringing more critical attention back to Invisible Children, the charismatic American youth group behind the campaign.
Most of all the explosion of Kony 2012 has raised awareness about sensitivities around the politics of intervention in Africa, and the utility of digital activism and fundraising for awareness campaigns in the United States.