“The metaphor is a play on the meaning of both World of Ends (which I co-wrote with fellow Berkman fellow David Weinberger) and The Stupid Network, by Berkman alumnus David Isenberg. (David is also my given name, by the way. Coincidence?) The origin of the metaphor, however, is Craig Burton, who was the first to observe that an end-to-end architecture in which every point is essentially zero distance from every other point (and as stupid as possible in the middle as well), would geometrically resemble a 3-D zero.”
Doc Searls is a Berkman Center fellow and Senior Editor of Linux Journal,
where he has covered the Internet, free software and open source
movements for more than a decade. He is also (with fellow Berkman
Fellow David Weinberger and others) a co-author of “The Cluetrain Manifesto,” and is one of the world’s most widely-read bloggers.