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Book release talk: Enterprise 2.0; The State of An Art

Book release talk: Enterprise 2.0; The State of An Art

Andrew McAfee, Berkman Center Fellow

Monday, December 7, 6:00PM
Pound Hall Room 100, Harvard Law School (Map)


Berkman fellow, MIT Scientist, blogger, and tweeter Andrew McAfee will talk about his new book Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges. He'll open with a few prepared remarks about the book's topic: how the tools and philosophies of Web 2.0 are making their way into organizations (even traditional ones). We'll then open up the session for discussion.

Copies of the book will be available for purchase.

About Andrew

Andrew McAfee studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition itself –  the struggle among rivals for dominance and survival within an industry.

He coined the phrase “Enterprise 2.0” in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He also began blogging at that time, both about Enterprise 2.0 and about his other research. McAfee’s blog is widely read, becoming at times one of the 10,000 most popular in the world (according to Technorati). He also maintains a Facebook profile and Twitter account.

McAfee is a principal research scientist at MIT's Center for Digital Business. Continued...


Download media from this event here.

Past Event
Dec 7, 2009
6:00 PM - 7:30 PM