Facebook Beacon

From Internet Law Program 2011
Jump to navigation Jump to search
iLaw Wiki Navigation
Pillar Themes of iLaw
Open Systems/Access · Online Liberty and FOE
The Changing Internet: Cybersecurity · Intellectual Property
Digital Humanities · Cooperation · Privacy
Cross-sectional Themes of iLaw
The History of the Internet
The Global Internet · Interoperability
The Study of the Internet: New Methods for New Technologies
The Future of the Internet
Case Studies
Digital Libraries, Archives, and Rights Registries
Exploring the Arab Spring · Minds for Sale
User Innovation · Mutual Aid
Program Schedule · Program Logistics
Evening Events · Student Projects · Participation
Old iLaw Videos · Mid-Point Check-in


Beacon was a Facebook advertising system which sent data from external websites to Facebook for the purpose of allowing users to share certain “activities” with their friends, from an affiliated “partner” website. Beacon was rolled out as an “opt-in by default” service, meaning that users were forced to individually opt-out of the service.

Initially there were 44 partner websites that participated in Beacon, including eBay, Fandango, TripAdvisor, Zappos, Blockbuster, Overstock.com, and Sony, among others. When a Facebook user visited one of these partner websites and participated in certain activities, such as purchasing items or services, their activity was transmitted back to the user’s Facebook page and included in their “news feed.”

News Coverage

Litigation Documents