"Fakery is gushing in from everywhere and we’re drowning in it," says Zeynep Tufekci. "As we shift from an era when realistic fakes were expensive and hard to create to one where they’re cheap and easy, we will inevitably adjust our norms. In the past, it often made sense to believe something until it was debunked; in the future, for certain information or claims, it will start making sense to assume they are fake. Unless they are verified."