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VRM Blog Up and Running

In addition to the ProjectVRM website that was created to discuss the theories and events surrounding the project, a blog has just been created for more immediate feedback and discussion on relevant issues as they arise.

The concept of Vendor Relationship Management, which is the reciprocal of Customer Relationship Management, is one that has been pioneered by Berkman Fellow Doc Searls for some time now. The project's website elaborates that "unlike most research efforts, Project VRM is purposed around development as well. It is Doc's belief (and this project will test his hypothesis) that VRM is required to bring a useful and productive balance of power between vendors and customers, supply and demand — for the good of both — in the marketplace."

The conversation is taking place, so join Doc on the project blog with your thoughts, experience, questions, etc.