Avatar-based Marketing

On June 23rd, the Berkman Center hosted a two-hour panel discussion in Second Life titled "Avatar-based Marketing: What's the Future of Real-Life Companies Marketing to Second Life Avatars?" With a distinguished panel of specialists and nearly 50 participants, the meeting encouraged the exchange of experience between real and virtual marketers.

We have a transcript of the discussion available here. You can also read about it on New World Notes.