Gator Deconstructed: Whom Do the Ads Target?

Ever wonder what websites are targeted by Gator and what ads Gator shows? Berkman Student Fellow Ben Edelman has developed an automated method of determining which specific advertisements Gator has associated with which websites, data that may be helpful to website operators, policy-makers, and others in assessing Gator's practices.

Edelman's report on his findings so far lists more than seven thousand specific sites targeted by Gator as well as analysis of the advertisements shown. An interface is also available to let interested Internet users test Gator's advertisements on their own.

• Documentation of Gator Advertisements and Targeting [Edelman report]
• Harvard Study Wrestles with Gator [Declan McCullagh, CNET]