Join us for a discussion on The Power of Pull, a new book from authors John Hagel III, John Seely Brown, and Lang Davison on how "pull" can be more systematically used to shape serendipity.
As part of the Web of Ideas discussion series at the Berkman Center, David Weinberger will interview John Hagel III on The Power of Pull, and offer a deep dive into many of the themes addressed in the book.
From the publisher:
THE POWER OF PULL: How Small Moves, Smartly Made, Can Set Big Things in Motion (Basic Books; April 2010 by John Hagel III, John Seely Brown, and Lang Davison) goes beyond the surface events that are often distractions and examines the deep forces reshaping our world. Drawing on stories and examples from around the world, the authors show us how pull can be more systematically used to shape serendipity. They show that what we thought we knew about pull is just the tip of the iceberg, obscuring the real power of pull. Pull can bring us together in new ways to drive more rapid performance improvement (in such diverse arenas as extreme surfing and large scale business networks emerging in China) and provide powerful platforms to more fully achieve our potential. The authors also provide us with pragmatic migration paths to aid us in getting from where we are today to where we need to be in a world of pull.
The book brings a tight, logical, structure to this transformed world. The authors identify and explain three waves of change, three levels of pull that are becoming central to success and three elements of the journey we all need to make in order to understand and master pull.