Minds for Sale

Overview

Friday, 10:00-11:00am
Lead: Jonathan Zittrain

In this presentation, Jonathan Zittrain will outline his current work on the concepts of ubiquitous human computing and distributed work. Encompassing phenomena from gamification, CAPTCHAs and Mechanical Turk to the X Prize, he will examine the consequences of crowdsourcing, economically, legally and socially, review the development and present state of the practice, and invite the audience to think ahead to its possible futures.

Relevant Models

• http://www.worth1000.com
• Amazon's Mechanical Turk
• http://www.innocentive.com/
• http://www.liveops.com/
• Gwap.com: Home of the ESP Game and Tag That Tune
• Internet Eyes
• http://www.smartdrive.net/

Recommended Readings

• Minds for Sale: Ubiquitous Human Computing and the Future of the Internet
• Luis von Ahn's Berkman Luncheon on Human Computation (video)
• Aaron Shaw, John Horton, Daniel Chen "Designing Incentives for Inexpert Human Raters", March 20, 2011.
• Don Tapscott, Anthony D. Williams, Wikinomics: How Mass Collaboration Changes Everything, (New York: Penguin Group) 2006
• Charles Leadbeater, "Chapter Three: How We Think works (and not)", We-think: Mass Innovation, Not Mass Production, (London: Profile Books LTD) 2008
  • We Think Video Summary
• Jonathan Zittrain of Harvard: Ubiquitous human computing will transcend geography (video)

Related Case Examples

• Herdict

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