VRM History

ProjectVRM is a project of the Berkman Center for Internet & Society at Harvard University. It was created by Doc Searls when he became a fellow at the Center in 2006. (He has been an alumnus fellow since September 2010). The purpose of the project from the start has been to encourage VRM development and to conduct research on its premises and its progress.

When the project began, Doc saw this as "a way to fulfill the promise of The Cluetrain Manifesto's Prime Clue":

Doc believed that customer reach would only exceed vendor grasp if customers had the tools for the job. So Doc created ProjectVRM to support the creation and building of those tools.

Since then the VRM community has grown to include many development projects, companies, allied associations and individuals, in addition to ProjectVRM itself. The community's work is outlined in this wiki, and discussed on its mailing list, its blog and in workshops and other events.

Read more about ProjectVRM on the About Page.