From Project VRM
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Project VRM is a worldwide community of individuals, companies and organizations working on VRM (vendor relationship management) tools, protocols and standards. It is a project of the Berkman Center for Internet and Society at Harvard University, and is led by Doc Searls, an alumnus fellow of the Center (he was a fellow there from 2006-2010).

At least conceptually, VRM is the customer-side counterpart of Customer Relationship Managment (CRM). VRM tools provide individuals with tools both for independence from vendors and better means for engaging with vendors. The intended result is a productive balance of power and responsibility between vendors and customers — for the good of both — in the marketplace.