Tactics

Tactics used in presidential race blogosphere

Both

1. Viral videos that seem independent but are produced by the campaign, people close to the campaign, or somehow linked through funding or relationships to the campaign

McCain

Perhaps these tactics stem partly from a mistrust of the MSM and demonstrate an effort to bypass them?

1. Hire former bloggers to work on campaign
2. Outsource/subcontract blogging/web campaigns to PR firms
3. Hold regular conference calls with bloggers
4. McCain points for blog comments
5. Social network sites that are promoted on blogs/sites of target demographic

Obama