March 11 2009 Conference Call

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Conference Call Notes

Drafted by Joe Andrieu, March 11, 2009


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  • Joe Andrieu
  • Dean Landsman
  • Doc Searls
  • Iain Henderson
  • Chris Carfi
  • Keith Hopper


May Workshop

Almost there. Giovanni Rodriguez is making headway. Confident we'll get it, just needs to close one last loop.


Where will VRM Hit

Technology is available, but our efforts are a bit scattered. Iain has assets available, but the context isn't quite ready yet.

It's a bit of a vaporware question, just asking... begging! for bragging about our own apps. Joe: the kind of people that ask this question aren't actually going to listen to it.

Twitter is cranking up users without a business model. But isn't twitter already allowing personal RFPs? Sort of, in a limited, colloquial, unstructured, informal way.


Interesting insights: by exposing to users what is in the ListenLog, we are actually educating users about what exactly has been tracked by service providers all along. This might be rather surprising to some.

Almost certainly, not all application partners will be buying in 100% to the listenlog vision: all data in the log, all tracked data licensed from the log. Most will still want to track their own data as well.

So, we are likely to start with tools that don't require participants to adhere to all the VRM rules from day one.

That transition is not so much around the technology...the technology is there. What's not there is exposure of the issues that will excite entrepreneurs and users.

The good news is that everything moves at the speed of light on the Internet, once it makes it out of the corona.

Organizational Committee

Coming out of the conversations about how to institutionalize our efforts, Joe has been facilitating the creation of a new organization, tentatively called the Association for User Driven Services. It is a chapter-based individual membership association for professionals engaged in defining, creating, and advocating user driven services. The two main components are Chapters and a Standard Contract (as well as a centralized organization).

Chapters are a vehicle for enfranchising leadership and expanding the conversation on all sides:

  1. how do we technically do this?
  2. how do we do business with this?
  3. how to we get this deployed in active businesses?

The Standard Contract is designed to

  1. simplify the legal issues for both users and service providers in a variety of use cases
  2. provide a vehicle for a coordinated user voice in negotiating with vendors
  3. provide a counterpart for service providers to have actually negotiated a binding contract, which is then valuable both for marketing and legal reasons.

Upcoming Meetings

  • Tuesdays 1:30PM PST: ListenLog
  • Alternating Wednesdays (Next 2/4) 10AM PST Standards committee call
  • Alternating Wednesdays (Next 2/4) 12:30 EST Marketing committee call

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