November 14 2007 Conference Call

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Conference Call Notes

Drafted by Joe Andrieu, November 14, 2007

IRC

  1. vrm at chat.freenode.net

Other Calls

Category:conference call

Attendees

  • Joe Andrieu
  • Dean Landsman
  • Iain Henderson
  • Charles Andres
  • Chris Carfi
  • Drummond Reed
  • Alan Mitchell

Notes

Wither Inverse of CRM

Should VRM be constrained/defined by calling in the inverse of CRM?

Inverse is an easy introduction, but has limits.

Circular buying process, ignorance, education, transaction, to sustained relationship. Otherwise we get laser focused on the transaction... and we need a broader palette (and palate!).

Definitely need to be more than transaction.

At the same time, the reciprocal of CRM, if viewed as Marketing, Sales, and Customer Support, itemizes three foci, entirely from the vendors perspectives. And yet, if we look at it from the individual's perspective, those are not necessarily the things we are looking for.

Agenda Items for F2F

Mission Plan Org. Structure The Alan Document

Public Call?

November 21 is the next public call. We will open it to a wider group. We discussed the challenges of that and generally agreed to try managing trollish behavior on an exceptional notice.

Next Meeting

November 28, 2007