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Project VRM

VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. It provides customers with tools for engaging with vendors in ways that work for both parties.

CRM systems until now have borne the full burden of relating with customers. VRM will provide customers with the means to bear some of that weight, and to help make markets work for both vendors and customers — in ways that don't require the former to "lock in" the latter.

More on the About Page.

Resources

• ProjectVRM mailing list

• VRM and -related events

• VRM technology

• VRM coverage in blogs

• VRM discussion in podcasts

• VRM challenges and use cases

• Other related efforts