November 14 2007 Conference Call: Difference between revisions
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==Notes== | ==Notes== | ||
===Wither Inverse of CRM=== | |||
Should VRM be constrained/defined by calling in the inverse of CRM? | |||
Inverse is an easy introduction, but has limits. | |||
Circular buying process, ignorance, education, transaction, to sustained relationship. Otherwise we get laser focused on the transaction... and we need a broader palette (and palate!). | |||
Definitely need to be more than transaction. | |||
At the same time, the reciprocal of CRM, if viewed as Marketing, Sales, and Customer Support, itemizes three foci, entirely from the vendors perspectives. And yet, if we look at it from the individual's perspective, those are not necessarily the things we are looking for. | |||
==Next Meeting== | ==Next Meeting== | ||
November 28, 2007 | November 28, 2007 | ||
[[category:conference call]] | [[category:conference call]] | ||
Revision as of 13:04, 14 November 2007
Conference Call Notes
Drafted by Joe Andrieu, November 14, 2007
IRC
- vrm at chat.freenode.net
Other Calls
Attendees
- Joe Andrieu
- Dean Landsman
- Iain Henderson
- Charles Andres
- Chris Carfi
- Drummond Reed
- Alan Mitchell
Notes
Wither Inverse of CRM
Should VRM be constrained/defined by calling in the inverse of CRM?
Inverse is an easy introduction, but has limits.
Circular buying process, ignorance, education, transaction, to sustained relationship. Otherwise we get laser focused on the transaction... and we need a broader palette (and palate!).
Definitely need to be more than transaction.
At the same time, the reciprocal of CRM, if viewed as Marketing, Sales, and Customer Support, itemizes three foci, entirely from the vendors perspectives. And yet, if we look at it from the individual's perspective, those are not necessarily the things we are looking for.
Next Meeting
November 28, 2007