VRM West Coast Workshop 2009: Difference between revisions

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The first ProjectVRM Workshop (tag [http://technorati.com/tag/vrm2008  vrm2008]) will be hosted by ProjectVRM and the [http://cyber.law.harvard.edu Berkman Center] at Pound Hall at [http://law.harvard.edu Harvard Law School], on Monday-Tuesday 14-15 July. The event will go from 9AM to 5:30 on both days.
The first ProjectVRM West Coast Workshop (tag [http://technorati.com/tag/vrm2009 vrm2009]) took place on Friday-Saturday 15-16 May, 2009 at [http://www.sap.com/usa/index.epx SAP Labs] at [http://maps.google.com/maps?f=q&hl=en&geocode=&q=3410+Hillview+Ave.,+Palo+Alto,+CA+94304,+USA&sll=40.768582,-74.492798&sspn=0.372862,0.744324&ie=UTF8&z=16&iwloc=addr&om=1 3410 Hillview Street in Palo Alto]. (This is a beautiful space in the hills of Palo Alto, overlooking San Francisco Bay, with plenty of parking. And we thank SAP kindly for making it available.)


The purpose of the workshop is to bring people together and make progress on any number of VRM topics and projects. The workshop will be run as an "unconference" on the open space model, which means session topics will be chosen by participants. [http://en.wikipedia.org/wiki/Open_Space_Technology Here is the Wikipedia page on open space.]
The event went from 9am to roughly 5pm on both days.


In open space there are no speakers or panels -- just participants, gathered to get work done and enjoy doing it. Participation includes contributing to the [[VRM Workshop 2008]] wiki.
As with earlier VRM gatherings, the purpose of the workshop was to bring people together and make progress on any number of VRM topics and projects. The workshop was an "unconference" on the open space model, which means session topics were chosen by participants.  


== Agenda/Session topics ==
In open space there are no speakers or panels -- just participants, gathered to get work done and enjoy doing it. Participation includes contributing to the workshop wiki. [http://en.wikipedia.org/wiki/Open_Space_Technology Here is the Wikipedia page on open space.]
''This is a live agenda. The canonical copy is on the wall at Pound Hall, at the workshop.''
 
== Registration ==
 
The workshop was free. Registration was through [http://vrmwestcoast2009.eventbrite.com/ this EventBrite link]. [[VRM West Coast Workshop 2009 Attendees]] is also a partial list of attendees.
 
== Topics ==
 
Here are some of the topics discussed at the workshop:
 
* [[Defining 1st and 4th Parties]]
* [[Personal Data Stores]] - the fundamentals that apply to them regardless of context/application
* [[Personal Health Records]]
* [[VRM + CRM]]
* [[ListenLog]] (open source public radio project)
* [[EmanciPay]] (PayChoice)
* [[VRM + Open Source]]
* [[VRM + Patient Driven Health Care]], which also involves [[Personal Health Records]]
* [[VRM + Enterprises]]
* [[VRM and retail]]
* [[VRM and search]]
* [[The Mine! Project]]
* [[ProtectServe]]
* [[User Asserted Terms of Service]]
* Getting rid of those tick-boxes.... (Volunteered Personal Information & Data Sharing Agreements)
* [[VRM Marketing]] (Marketing committee + others)
* [[VRM organization(s)]] (Start-up committee - picking up where we shouldn't leave off))
* [[VRM + Enterprises]]
* [[FCRA: Access to credit data]] (D&B, FICO score compilation and access to credit)
* [[VRM + RideSharing]] Is Ridesharing support a VRM business?
* [[What is it going to take to get this great change started?]]
* [[What can go wrong with our VRM vision (and how do we avoid that?)]]
* [[Developing Communities of Interest]]
* [[Drafting an Agreement]]
 
== Agenda ==
''Below was a live agenda.''


'''''Session 1'''''
'''''Session 1'''''
* '''B:''' [[Open Social]]
* '''A:''' [[Reality of VRM]]: Market Drive Approach, not Technology (top down vs bottom up) (Furrier)
* '''D:''' [[VRM - Public Media]]
* '''B:''' [[Identity Options for Personal Data]] (simplified) (Keith Hopper)


'''''Session 2'''''
'''''Session 2'''''
* '''A:''' [[Volunteered Personal Information]]
* '''A:'''
* '''B:''' [[Adoption Ambasadors]]
* '''B:''' [[User Driven Services]] (Joe Andrieu)
* '''C:''' [[VRM - Health Care]]
* '''D:''' [[Trust Service as VRM Foundation]]


'''''Session 3'''''
'''''Session 3'''''
* '''A:''' [[VRM Organizational Issues]]
* '''A:''' [[Health VRM]] (Mike)
* '''B:''' [[Government Relationship Management]]
* '''B:''' [[Terminology]]
* '''C:''' [[Info Portability]] "The enemy of good is better." OAuth and OpenID Enterprise (non)adoption?
* '''D:''' [[Intra-Enterprise VRM]] ([http://www.socialcustomer.com/2008/07/vrm-workshop-tr.html session notes])


'''''Session 4'''''
'''''Session 4'''''
* '''A:''' [[VRM + Enterprises]]
* '''A:''' [[Personal Data Stores]]: why and how central to VRM (Drummond and Iain)
* '''B:''' Personal Address Manager [[PAM One night Stands]]
* '''A.1''' [[Access to Credit Data]]
* '''C:''' [[Employability + Recruitment]]
 
* '''D:''' Relationships in Network [[The Mine!]]
'''[[Wrap-up Day 1]]'''
 


'''Day 2'''
'''Day 2'''


'''''Session 5'''''
'''''Session 5'''''
* '''A:''' [[VRM Compliance]]
* '''A:''' [[Personal RFPs]]
* '''B:''' [[R-Cards]] The Devil is in the Details
* '''B:''' [[Prototyping VRM Mobile Social, iPhone]]
* '''C:''' [[VRM as Disruptive Innovation]] Vendor Adoption and Best Fit Markets
* '''D:''' [[IDFutures]] Interactive Community Future Mapping/Scenario Planning


'''''Session 6'''''
'''''Session 6'''''
* '''A:''' Request to Give [[VRM + Charity]]  
* '''A:''' [[Personal Data Stores, Mobile Prototypes]]
* '''B:''' [[Customer Driven Markets]]
* '''B:''' [[How big is market for 4th Party Services?]]


'''''Session 7'''''
'''''Session 7'''''
* '''A:''' [[Product Representation]]
* '''A:''' [[User Driven Search]]
* '''B:''' [[Rel Button + Media]]


'''''Session 8'''''
'''''Session 8'''''
* '''B:''' [[Rel Button Standardization]]
* '''A:''' [[Giving Local Business and Voice in Age of Yelp]]
* '''B:''' [[4th Party: What Defines One?]]


'''''Session 9:'''''
'''''Session 9:'''''
* '''A:''' [[User-Driven Search]]
* '''A:''' [[VRM Marketing]]
 
* '''B:''' [[The role of social enterprises in VRM]]
== Registration ==


The workshop is free. You can register through [http://vrmjuly2008workshop.eventbrite.com/ this EventBrite link]. Feel free to also add your name to the [[VRMWorkshop Attendees]] list.
'''''Session 10:'''''
 
* '''A:''' [[Terminology]] continued
As of Sunday afternoon, it looks like we have about 50 attendees. I figure we might have a few more showing up from Berkman and other corners of Harvard and beyond. Looks like it's going to be a great group. - Doc
* '''B:''' [[EmanciPay & Rel Button]]


== Schedule ==
== Schedule ==


=== Sunday ===
=== Friday May 15 ===
'''Non-hosted Dinner'''
* Location: [http://www.google.com/search?hl=en&safe=off&pwst=1&sa=X&oi=spell&resnum=0&ct=result&cd=1&q=changsho+cambridge&spell=1 Changsho Restaurant], on Mass Ave, up the street from Harvard.
* Time: 7:30 (reservation made for 20 people - Doc)
* Attendees (please add your name here):
#[http://www.keithhopper.com Keith Hopper]
#Iain Henderson
#[http://searls.com Doc Searls]
#[http://ekive.blogspot.com Mark Scrimshire]
#[http://blog.joeandrieu.com Joe Andrieu]
#Chris Reynolds
#Jan Searls
#Brett McDowell
#Adriana Lukas
#Bart Stevens (TBC)
#Maarten Smolders (TBC)
#Stephen Lewis
#Mary Ruddy
#Rachel Schiff
#Dean Landsman
#Luk Vervenne
#Davor Meersman
#Britt Blaser
#Kaliya Hamlin
#Bob Frankston
#[http://www.behavioraleconomics.net Sara Wedeman]
 
* Social networking for those who come early at [http://www.google.com/search?ie=UTF-8&oe=UTF-8&sourceid=navclient&gfns=1&q=cambridge+common+restaurant Cambridge Common restaurant & bar], across the street on Massachusetts Avenue.
* For help call Doc's cell: +1-805-705-9666.
 
=== Monday ===
 
Room: Pound 101


Morning Refreshments - 8:30
Morning Refreshments - 8:30


Opening 9-11  
Opening 9-11  
* Overview
* TBD (will involve brief reports from various VRM projects)
** Introductory remarks by Doc Searls and Phil Malone (of the Berkman Center and Harvard Law School), and a technology review by Joe Andrieu
** Project reports (5 min each)
* Marketplace of Ideas for specific projects (1.5 min each)
* Personal introductions by everybody


Sessions 11-4:30
Sessions 11-4:30
* 11-11:30 Agenda Making
* 11-11:30 Agenda Making
* 11:30-11:45 Lunch, which will be brought in
* 11:30-11:45 Lunch, which will be provided by SAP
* 11:45 - 12:45 - Session 1
* 11:45 - 12:45 - Session 1
* 1:00-2:00  Session 2
* 1:00-2:00  Session 2
Line 115: Line 108:
In open space workshops, topics are suggested by participants in the Agenda making session, which is attended by everybody. Participants write the title of their topic on a sheet of paper with a bold marker, add their name, then describe the topic to the group and post it on a large "spreadsheet" of times and session locations, a blackboard in the front of Pound 101, which will be our main room.
In open space workshops, topics are suggested by participants in the Agenda making session, which is attended by everybody. Participants write the title of their topic on a sheet of paper with a bold marker, add their name, then describe the topic to the group and post it on a large "spreadsheet" of times and session locations, a blackboard in the front of Pound 101, which will be our main room.


One person in each session will take notes, either directly (or eventually) on the workshop wiki. At the end of each day somebody from each discussion session will report progress to the group.
One person in each session takes notes, either directly (or eventually) on the workshop wiki. At the end of each day somebody from each discussion session reports progress to the group.
 
4:30-5:30 Larry Chiang made Hot Dogs. They were amazing. [http://search.twitter.com/search?q=%23swFoo+%40larryChiang/ #hotdogs]


7:00PM:
7:00PM:
'''Non-hosted Dinner'''
===='''Non-hosted Dinner'''====
* Location: TBD
* Location: TBD
* Time: TBD
* Time: TBD
* Attendees (please add your name here if you plan to attend so we can get reservations):
* Attendees (please add your name here if you plan to attend so we can get reservations):
** [http://blog.joeandrieu.com Joe Andrieu]
** Iain Henderson
** Iain Henderson
** Stephen Lewis
** Doc Searls
** Bart Stevens
** Judi Clark
** Maarten Smolders
** Maurice Sharp
** [http://twitter.com/ekivemark Mark Scrimshire]
** Keith Hopper
** [http://searls.com Doc Searls]
** Joe Andrieu
** Mary Ruddy
** Drummond Reed
** Eve Maler
** Markus Sabadello
** Luk Vervenne
** William Heath
** Davor Meersman
** Craig Burton
** Gerald Beuchelt
** [http://www.socialcustomer.com Christopher Carfi]
** [http://www.openliberty.org Asa Hardcastle]
** [http://xri.net/=paul.trevithick =paul.trevithick]


=== Tuesday ===
=== Saturday May 16 ===


Morning Refreshments - 8:15
Morning Refreshments - 8:30 (Open. We provide this ourselves. How to do this is TBD.)


Opening group gathering (adding or moving sessions, reports of insights from yesterday) - 8:30-9:00
Opening group gathering (adding or moving sessions, reports of insights from yesterday) - 8:30-9:00
Line 148: Line 138:
* 10:10-11:10 Session 6
* 10:10-11:10 Session 6
* 11:20-12:30 Session 7
* 11:20-12:30 Session 7
* 12:30-1:45 LUNCH - Groups go off to local eateries
* 12:30-1:45 LUNCH - Pizza, ordered in. We'll pass the hat to pay for it.
* 1:45-2:45 Session  7
* 1:45-2:45 Session  7
* 3:00-4:00 Session 8
* 3:00-4:00 Session 8
Line 154: Line 144:
Closing session, summarizing both days, personal comments, more - 4:00-5:30
Closing session, summarizing both days, personal comments, more - 4:00-5:30


==Space==
== Location ==
 
We have three classrooms booked, all in Pound Hall. Two rooms have a power outlet at every seat. The third has wall outlets. In each the seating is arranged in a horseshoe shape, so everybody can face everybody else.
 
If we need additional small session spaces, there are plenty of those out on the lawns and in the halls and public seating areas amongst nearby buildings at the Law School. We'll make room on the session "spreadsheet" for these, so we're ready if the need arises.
 
== Possible Topics ==
 
There are many. Here is a list to get us started. Add or subtract whatever you like...
 
* The Mine! (Adriana Lukas)
* Volunteered Personal Information (Iain Henderson)
* RelButton -- and first use challenge: a biz model for public media (Doc Searls)
* User-driven Search (Joe Andrieu)
* r-cards (Paul Trevithick)
* VRM and health care
* VRM and employability (Luk Vervenne)
* VRM and social web stuff (Kevin Marks)
* VRM standards, policies and practices (Brett McDowell)
* VRM and TiddlyWiki
* VRM + (rather than vs.)CRM    (VRM<>CRM dialogue, digital conversations: next step in the maturity cycle?)
* VRM and legal openings, hurdles, models and precedents (Renee Lloyd)
* Trust architecture for securely shared services involving personal information (www.tas3.eu, Luk Vervenne)
* VRM and the reaction/acceptancce in European Enterprise (Bart Stevens)
* VRM Perception by BigBiz in the USA (Deb Schultz)
* VRM Vendor Adoption, market "best fit", and disruption (Keith Hopper)
* VRM and multi-channel opportunities for manufacturers [Amazon - Sony use case], (Mike Kirkwood)
* VRM and product representation (Davor Meersman)
 
== Getting There ==


Pound Hall is located on the Harvard campus at 1563 Massachusetts Avenue, within the Law School. Some resources --
SAP Labs is a beautiful facility with plenty of parking in the hills of southwest Palo Alto. A map is [http://maps.google.com/maps?f=q&hl=en&geocode=&q=3410+Hillview+Ave.,+Palo+Alto,+CA+94304,+USA&sll=40.768582,-74.492798&sspn=0.372862,0.744324&ie=UTF8&z=16&iwloc=addr&om=1 here].


* [http://www.law.harvard.edu/about/contact/images/law_map.jpg Harvard Law map]
* [http://maps.google.com/maps?f=q&hl=en&geocode=&q=1563+Massachusetts+Avenue,+02138&sll=37.0625,-95.677068&sspn=76.482111,100.898438&ie=UTF8&ll=42.378345,-71.120081&spn=0.009019,0.012317&t=h&z=16 Google Maps]
* [http://wikimania2006.wikimedia.org/wiki/Getting_to_and_around_Cambridge Wikimania on Cambridge]
Parking is a hassle, so we highly recommend taking public transportation. Fortunately, the Boston Area has some of the best public transportation in the U.S. The Harvard Campus is adjacent to Harvard Square, which is a stop on the Red Line of the "T", Boston's subway system. The Red Line is the best of all the "T" lines. Trains roll through every stop only few minutes apart, and the trains are fast. If you can find accommodations near a Red Line stop, you'll be in great shape. Cambridge area stops are Alewife, Davis, Porter, Harvard, Central and Kendall. In Boston the near ones are Charles/MGH, Park, Government Center and South Station.
Getting to Pound Hall:
From the Harvard "T" station go up the stairs to "Church Street." At the top of the stairs, turn right to walk across Church (and past the church itself), then up "Mass Ave" past Cambridge Common (the large park on the left). At the next light (Waterhouse Street), cross over to the Harvard side of Mass Ave,  then turn left to continue north. Pound Hall will come up on your right, just before a big construction project. A granite sign says "HARRVARD LAW SCHOOL." Look for the workshop in the center of the ground floor. If you walk fast you can make it in 5 minutes from the "T".
== Participation over the Net ==
We have a [http://direct2dell.com/one2one/archive/tags/IdeaStorm_3A00_+Ideas+in+Action/default.aspx video stream].
We also have an IRC channel via Freenode, at #VRM.


== Materials ==
== Materials ==


[http://searls.com/doc/vrm/2008_07_15_vrm.ppt Doc's VRM slides on Day 2 (.ppt)]
This list is maintained to make it easier for the next session to copy and paste.
 
[http://searls.com/doc/vrm/2008_07_15_doc_vrm_talk/ Doc's VRM slides on Day 2 (.html gallery)]
 
[http://www.socialcustomer.com/2008/07/vrm-workshop-tr.html VRM Workshop Trip Report] by [http://socialcustomer.com Christopher Carfi]


[http://ekive.blogspot.com/2008/07/vrm-retrospective-making-adoption-easy.html VRM - A retrospective and some thoughts on making adoption easy] by Mark Scrimshire (@[http://twitter.com/ekivemark ekivemark])
* Blank name tags
* Easels with pads
* Markers
* Large sticky edged post-it notes
* Stacks of paper or cards for posting topics on the wall
* Wide paper to put up on the wall and create the spreadsheet of topics and locations

Latest revision as of 03:25, 1 December 2009

The first ProjectVRM West Coast Workshop (tag vrm2009) took place on Friday-Saturday 15-16 May, 2009 at SAP Labs at 3410 Hillview Street in Palo Alto. (This is a beautiful space in the hills of Palo Alto, overlooking San Francisco Bay, with plenty of parking. And we thank SAP kindly for making it available.)

The event went from 9am to roughly 5pm on both days.

As with earlier VRM gatherings, the purpose of the workshop was to bring people together and make progress on any number of VRM topics and projects. The workshop was an "unconference" on the open space model, which means session topics were chosen by participants.

In open space there are no speakers or panels -- just participants, gathered to get work done and enjoy doing it. Participation includes contributing to the workshop wiki. Here is the Wikipedia page on open space.

Registration

The workshop was free. Registration was through this EventBrite link. VRM West Coast Workshop 2009 Attendees is also a partial list of attendees.

Topics

Here are some of the topics discussed at the workshop:

Agenda

Below was a live agenda.

Session 1

Session 2

Session 3

Session 4

Wrap-up Day 1


Day 2

Session 5

Session 6

Session 7

Session 8

Session 9:

Session 10:

Schedule

Friday May 15

Morning Refreshments - 8:30

Opening 9-11

  • TBD (will involve brief reports from various VRM projects)

Sessions 11-4:30

  • 11-11:30 Agenda Making
  • 11:30-11:45 Lunch, which will be provided by SAP
  • 11:45 - 12:45 - Session 1
  • 1:00-2:00 Session 2
  • 2:15-3:15 Session 3
  • 3:30-4:30 Session 4

Sessions reporting to the group, 4:30-5:30

In open space workshops, topics are suggested by participants in the Agenda making session, which is attended by everybody. Participants write the title of their topic on a sheet of paper with a bold marker, add their name, then describe the topic to the group and post it on a large "spreadsheet" of times and session locations, a blackboard in the front of Pound 101, which will be our main room.

One person in each session takes notes, either directly (or eventually) on the workshop wiki. At the end of each day somebody from each discussion session reports progress to the group.

4:30-5:30 Larry Chiang made Hot Dogs. They were amazing. #hotdogs

7:00PM:

Non-hosted Dinner

  • Location: TBD
  • Time: TBD
  • Attendees (please add your name here if you plan to attend so we can get reservations):
    • Iain Henderson
    • Doc Searls
    • Judi Clark
    • Maurice Sharp
    • Keith Hopper
    • Joe Andrieu
    • Drummond Reed
    • Markus Sabadello
    • William Heath
    • Craig Burton

Saturday May 16

Morning Refreshments - 8:30 (Open. We provide this ourselves. How to do this is TBD.)

Opening group gathering (adding or moving sessions, reports of insights from yesterday) - 8:30-9:00

Sessions: 9am-4pm

  • 9:00-10:00 Session 5
  • 10:10-11:10 Session 6
  • 11:20-12:30 Session 7
  • 12:30-1:45 LUNCH - Pizza, ordered in. We'll pass the hat to pay for it.
  • 1:45-2:45 Session 7
  • 3:00-4:00 Session 8

Closing session, summarizing both days, personal comments, more - 4:00-5:30

Location

SAP Labs is a beautiful facility with plenty of parking in the hills of southwest Palo Alto. A map is here.


Materials

This list is maintained to make it easier for the next session to copy and paste.

  • Blank name tags
  • Easels with pads
  • Markers
  • Large sticky edged post-it notes
  • Stacks of paper or cards for posting topics on the wall
  • Wide paper to put up on the wall and create the spreadsheet of topics and locations
Retrieved from "http://cyber.harvard.edu/projectvrm/?title=VRM_West_Coast_Workshop_2009&oldid=3975"