Branding and Letting Go
You work for Global Corp's
concern about premature disclosure
Marketing and Sales
manage the brand blogs have the potential to dilute brand image
ideally, all external communication goes through communications keeping tabs on the blogs watch for disclosures of confidential info depends on the company. transparency
set out guidelines. protect our brand, protect the company from liability. who's allowed to blog, about what update the NDAs internal call-center about blogging, screen all posts for possible liabilities. Google search to follow-up
New Media spinoff
How do you approach these situations?
- Employees want to start blogs
- What should we do about those pesky critics? What about the one who created the iPhone screenshot?
- Do we build in Second Life?