Branding and Letting Go

You work for Global Corp's

Business Development

concern about premature disclosure

Marketing and Sales

manage the brand blogs have the potential to dilute brand image

Corporate Communications

ideally, all external communication goes through communications keeping tabs on the blogs watch for disclosures of confidential info depends on the company. transparency

Legal

set out guidelines. protect our brand, protect the company from liability. who's allowed to blog, about what update the NDAs internal call-center about blogging, screen all posts for possible liabilities. Google search to follow-up

New Media spinoff

How do you approach these situations?

Questions

• Employees want to start blogs
• What should we do about those pesky critics? What about the one who created the iPhone screenshot?
• Do we build in Second Life?