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Media Strategies for a Networked World Joint media elective, Saïd Business School and Oxford Internet Institute with Jonathan Black, Wendy Seltzer, and Jonathan Zittrain Tuesdays, weeks 1-8 of Trinity Term 2007, 5:45-8:25 pm, facilities of the Oxford University Computing Services

The Internet has changed the business of media. Citizen journalists write accounts that challenge print journalism; Craigslist and Google compete with magazines as advertising outlets; YouTube offers more personalized “channels” than satellite broadcasters can hope to provide; real world businesses open outlets in SecondLife. As electronic networks become faster, consumers are becoming creators of all forms of content and new business opportunities develop where old ones fall away.

This course aims to familiarize students with the technologies of new media to enhance their perspectives on the global business, ethical and regulatory challenges and to consider the effect new technologies are having on business strategy and operations.

Students will experiment with media including audio, video, blogging, wikis, and multimedia gaming, putting context to theoretical readings and guest lectures from leaders in the field. The assessments will give realistic practice in the type of strategic issues students will face in existing media companies, entrepreneurial start ups and any organization interested in communication. The course requires no technical background.

Course Syllabus

Group Assignments, Group Workspaces

• April 24: Network Neutrality: Continue the debate begun in class.

Resources

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