User:Ichua

From Technologies and Politics of Control
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Everyday millions of videos are uploaded to the servers of YouTube and responsible for assessing whether or not they are in accordance with the rules of copyright is the ContentID. The tool was created by Google to analyze the productions in search of pieces of audiovisual works protected by copyright. The record labels and movie studios send copies of their original works and the system compares numerous excerpts with what is being shared on the network to find illegal copies on site. When the system finds a similarity between the video posted by a user with videos available in a database registered in the ContentID , the rights holders are notified and must decide what will be done. Some options are: block the video, leave it mute or unavailable; monetize by displaying ads and inserting the video link to the original owner of the content , or even track it views with the statistics being computed only on who Analytics own the copyright on the work.

http://www.youtube.com/my_videos_copyright