The secret to quick wins and prioritization: how to get results from SEO in the first week

In SEO, there are always several alternative solutions, and it will not be possible to implement everything at once. First, the team's time is always limited. Secondly, the effect of these actions will be different. Therefore, the person in charge of promotion constantly has to choose the best path.

The problem is that SEOs tend to do the usual things that seem effective to them within their own vision horizon. Often this is not what gives the maximum result from a business point of view.

Prioritization helps to direct progress in the right direction. This is a prioritization method that allows you to determine the segments of the site with the highest "output" in order to build the correct sequence of search engine optimization work. Find out more with Qualified.One. 

First of all, you need to work out the pages that have received the first priority.

Prioritization will help:

Maximize Team Efficiency Human resources are limited: after segmentation, you will get many separate slices, of which only a part can be processed at a time. In order to rationally use the capabilities of the SEO team, it is worth choosing those segments that will give the greatest increase in the coming months.

First, consider labor costs. The larger the segment, the more time it takes to work through it. Sometimes it is more profitable to take one large segment, and sometimes three small ones, if the “exhaust” from them is stronger.

Second, go from the general to the specific. As a rule, the efficiency of solving a general problem is higher than a narrow one. So, the development of site mirrors and setting up a meta tag template for products will give a greater result than optimizing a single category page.

SEO always involves a huge pool of work. Given that they give different "exhaust", it is important to be able to correctly determine their sequence.

Consider business interests To avoid mistakes and waste of resources, it is important to correlate SEO tasks with the goals of the company. Seoshnik can bring a lot of traffic to the site - is it good? Unknown. If the traffic is not converting into targeted leads, margin orders, or does not correlate with other business tasks, then the team's resources have been used inefficiently.

Determining business goals and priorities before starting SEO work will help you manage your time and do things that will attract more profitable traffic.

Quick Wins: how to quickly get the first results There is a trap many SEOs fall into. They forget that until they have implemented the changes, there will be no results, and for two or three months they "burrow" in audits, analytics and approvals. And then a few more months are waiting for the implementation and indexation of the work. As a result, the first result is visible only after six months.

Quick wins, or the quick wins method, will help you avoid this mistake. It involves continuous refinement of the site in small but effective iterations.

The bottom line is that small victories add up to a common one, so it is important not to delay the implementation. Act quickly, in small steps, making small but regular changes. Always ask yourself: what can be improved today and this week to get a result?

How the method works Quick wins helps to form the right proportions between preparation and implementation. To do this, you need to divide large tasks or segments into small ones and work with them in turn, sometimes partially overlapping stages.

Let's use an example with a search audit. There are two implementation paths:

Make a search audit for a month, and then for another month, coordinate it and draw up technical specifications for programmers. With this approach, it will be possible to introduce something only in the second month, and see the first results in the third. And this is at best. Divide the audit into parts. In a couple of days, check the site for the most common significant errors - and immediately make a TOR to correct them. While the customer studies the audit and approves the first stage of work, start the next one in parallel, and after agreement, transfer the task to the programmer. While the specialist will make changes to the site, agree on the second part and proceed to the third. Etc. In this case, results can be achieved in the first weeks. If the project team has access to the site, some useful touches can really be made on the first day of promotion. For example, you can fix robots.txt or set up a 404 error - this is not long.