From Cyberlaw: Difficult Issues Winter 2010
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5 Powerful Advantages of Google Reviews

Google reviews will provide companies with a huge credibility boost, and there is no need to spend anything for this. However, if you don’t have many positive reviews and buy Google reviews, you will receive lots of benefits which we have mentioned below.

1. Increase Brand Trust

At present, most consumers tend to research a company before buying services or products. Almost 84% of them have gone through reviews for figuring out the quality of a business. A significant portion of this research is conducted through Google reviews. In fact, positive reviews make 70% of the consumers trust a company in the long run. In this way, local businesses are capable of gaining a competitive edge over their rivals in case they buy Google reviews.

2. Increase Local SEO And Online Exposure

The search algorithms of Google are complicated. But, it is a fact that Google local search is influenced by Google reviews to a great extent. Approximately 10% of the total search algorithm of Google is propelled by review signals which are usually focused around review velocity, quantity, and diversity.

A combination of these review signals will help your company to reach the top of the search results. In this way, it will be feasible to find your business more quickly and easily. Google business reviews to enable your company to be featured in the “Map Pack” which happens to be a group of companies close to the area from where you are searching.

3. Enhance Click-Through Rates to Your Site

It is imperative for any company to get the consumers to click on their links once it pops up in a search engine. Fortunately, having Google reviews will be a fantastic way to improve the click-through rate while your business shows up in any search engine. Google review rating is going to show up next to the business name of yours in Google , and so, a number of positive ratings will be increasing click through to your website.

4. Convert More Customers

It is imperative for your company to entice the customers visiting your site to purchase any item. While a web page which is smartly designed and a user-friendly site is extremely vital, it will be possible for Google reviews to perform the conversion on its own.

5. Customer Intelligence And Feedback Loop

One significant advantage gained by you in case you buy Google reviews happens to be the feedback loop as well as customer intelligence. In general, every single Google review is going to tell you several things:

• Where your business performed a remarkable or not so remarkable job

• Whether your business was able to deliver a positive client experience

• What service or product was received by them from your company

Any negative review will allow you to see where exactly you need to improve and which areas are OK. After getting a Google review, make sure to respond to it. In case it is a negative review, inform that you are trying your best to fix the issue. On the other hand, if it is a positive review then do not hesitate to convey your thanks. In this way, Google reviews will help to optimize your business in the best possible way