From Cyberlaw: Difficult Issues Winter 2010
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How do I market my business through landing pages?

Landing pages or "leadcapturing" pages can be used to capture email addresses for marketing and signing up new affiliates. Nearly all companies use landing webpages, also known as squeeze pages. These single pages function much like traditional direct mailing letters in the offline realm: they lure prospects with enough information that they want to keep them coming back for more.