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| What are the 10 biggest for-profit companies in this field? | | == Research Questions == |
| | | * What are the 10 biggest for-profit companies in this field? |
| * How is the market distributed? | | * How is the market distributed? |
| * Where are they located? Are there any incentives for specific locations? | | * Where are they located? Are there any incentives for specific locations? |
| * Correlate them with their main outputs (Data. Narratives. Tools) | | * Correlate them with their main outputs (Data, Narratives, Tools) |
| * Understand and identify cases where these companies are “experimenting” or “adopting” commons-based approaches | | * Understand and identify cases where these companies are “experimenting” or “adopting” commons-based approaches |
| * Identify these cases and treat them as entities that will also be placed in our mapping device (the quadrants) | | * Identify these cases and treat them as entities that will also be placed in our mapping device (the quadrants) |
| * Identify what companies are the “Microsofts” of the field and what companies are the “IBMs” of the field | | * Identify what companies are the “Microsofts” of the field and what companies are the “IBMs” of the field |
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| == Biggest For-profit Companies == | | == Market Profile == |
| | | The following using 2007 data from Simba Information, illustrates the consolidation of the traditional textbook market at the Higher Education level, where six publishers control over 90% of the market. |
| === (1) Pearson ===
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| *Company Website: http://www.pearsoned.com/
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| ==== Location ====
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| London, UK
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| ==== Financial Information ====
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| *Annual Operative Revenues (as of 31/12/2008): $4,913,000 [[Bibliography for Item 6 in EM|(Source: ORBIS)]]
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| *Higher Education Sales (as of 31/12/2008): $2,868,000
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| ==== Product Divisions ====
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| *Pearson education: "From pre-school to high school, early learning to professional certification, their textbooks, multimedia learning tools and testing programmes help to educate more than 100 million people worldwide." [[Bibliography for Item 6 in EM|(Source: ORBIS)]]
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| === (2) Thomson ===
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| *Company Website: http://thomsonreuters.com/
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| ==== Location ====
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| Toronto, ON, Canada
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| ==== Financial Information ====
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| *Annual Operative Revenues (as of 31/12/2008): $12,011,000 [[Bibliography for Item 6 in EM|(Source: ORBIS)]]
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| ==== Product Divisions ====
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| * Learning: "Thomson Learning aspires to be the foremost provider of teaching and learning content and solutions to individuals, educational institutions and corporations, and is focused on three major learning marketplaces. approximately 84% of sales are to the north american marketplace; the uk, with 6%, is the next largest." [[Bibliography for Item 6 in EM|(Source: ORBIS)]]
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| === (3) McGraw Hill ===
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| *Company Website: http://www.mheducation.com/home/index.shtml
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| ==== Location ====
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| New York, NY, USA
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| ==== Financial Information ====
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| *Annual Operative Revenues (as of 04/2008): $6,355,055 [[Bibliography for Item 6 in EM|(Source: ORBIS)]]
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| *McGraw-Hill Education Sales (as of 31/12/2008): $2,638,893
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| ==== Product Divisions ====
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| * Mcgraw-Hill Education (MHE): "MHE is a global provider of instructional, assessment and reference products and solutions. this segment consists of two operating groups: the school education group (seg), serving the elementary and high school (el-hi) markets, and the higher education, professional and international (hpi) group, serving the college and university, professional, international and adult education markets. MHE has offices in 33 countries and it publishes in more than 60 languages. its resources are delivered across a range of print and digital platforms to benefit students, educators and professionals at all levels of learning. the seg provides a range of print and digital instructional materials that engage and empower students in pre- kindergarten through high school. its major brands include macmillan/mcgraw-hill, sra, wright group and glencoe." [[Bibliography for Item 6 in EM|(Source: ORBIS)]]
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| === (4) Wiley ===
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| *Company Website: http://www.wiley.com/WileyCDA/
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| ==== Location ====
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| Hoboken, NJ, USA
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| ==== Financial Information ====
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| *Annual Operative Revenues (as of 04/2008): $1,674,734 [[Bibliography for Item 6 in EM|(Source: ORBIS)]]
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| ==== Product Divisions ====
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| *"The company's core businesses produce professional and consumer books and subscription products; scientific, technical, medical and scholarly journals, encyclopedias, books, and online products; and textbooks and educational materials, including integrated online teaching and learning resources, for undergraduate and graduate students, teachers and lifelong learners. the company's three core businesses develop and cross-market products to its diverse customer base of professionals, consumers, researchers, students, and educators." [[Bibliography for Item 6 in EM|(Source: ORBIS)]]
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| **Scientific, technical, and medical (STM): "John wiley & sons, inc. is a publisher for the scientific, technical, medical and scholarly communities worldwide including, scientists, researchers, clinicians, engineers, students and professors, and academic and corporate librarians. stm products include journals, major reference works, reference books and protocols, in print and online. stm publishing areas include the physical sciences and engineering, medical, social science and humanities, life sciences, technology and professional. STM develops products for global distribution through multiple channels, including library consortia, subscription agents, direct sales to professional society members, bookstores, online booksellers and other customers. global stm represented 58% of total company revenue in fiscal 2008 including blackwell. it publishes the journals of societies, including the american cancer society, the british journal of surgery society, the federation of european biochemistry societies and the german chemical society."
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| **Higher Education: "The company publishes educational materials for the higher education market in all media, focusing on courses in the sciences, geography, mathematics, engineering, accounting, business, economics, computer science, psychology, education, and modern languages. in australia, the company is also a publisher for the secondary school market. higher education customers include undergraduate, graduate, and advanced placement students, educators, and lifelong learners worldwide. product is delivered principally through college bookstores, online booksellers, and web sites. globally, higher educational generated 14% of total company revenue during fiscal 2008. john wiley & sons, inc. also provides the services of the wiley faculty network, a peer-to-peer network of faculty/professors supporting the use of online course material tools and discipline-specific software in the classroom."
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| === (5) Houghton Mifflin ===
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| *Company Website: http://www.hmco.com/index.html
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| *Subsidiary of [http://www.riverdeep.net/ Riverdeep]
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| ==== Location ====
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| Boston, MA, USA
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| ==== Financial Information ====
| | [[Image:HigherEdTextbookPublisherPieGraph.png|center]] |
| *Annual Operative Revenues (as of 12/2006): $1,282 million (HOUGHTON MIFFLIN HARCOURT PUBLISHING COMPANY) [[Bibliography for Item 6 in EM|(Source: ORBIS)]]
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| ==== Product Divisions ====
| | Since 2007, the Higher Education textbook market has further consolidated with Cengage Learning’s acquisition of Houghton Mifflin’s College Division. |
| *School, Great Source, McDougal Littell, Learning Technology, College, Riverside Publishing, Trade and Reference, and International [[Bibliography for Item 6 in EM|(Source: ORBIS)]]
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| **"Houghton Mifflin School division publishes resources for teachers, students, and parents for pre-K-8. Products such as workbooks, teacher guides, audio-visual guides, and computer software provide additional support for students and teachers at each grade level. Houghton Mifflin School Division publishes science, reading, language arts, mathematics, and social studies textbooks, as well as an integrated pre-K curriculum. In addition, the division produces programs for reading and math intervention, professional development tools, and learning technologies.
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| **"Great Source publishes standards-based, proven solutions for reading, language arts, math, and science for pre-K-12. Great Source also produces effective materials for summer school, afterschool, and intervention programs, quality test preparation, and resources to meet the needs of a wide variety of learning styles, including those of English learners. McDougal Littell offers a wide range of standards-driven programs that reflect the latest in educational research and address the needs of all learners, providing teachers and students with solutions for success in the classroom. It publishes an extensive offering of print and technology materials for language arts, mathematics, social studies, world languages, and science for grades 6-12.
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| **"Houghton Mifflin Learning Technology develops and delivers highly engaging, interactive pre-K-12 solutions that inspire excellence and innovation, and raise student achievement. This division publishes some of the most well-known brands in the industry, including Destination Math and Destination Reading, Earobics, Larson Learning, SkillsTutor, and Learning Village. Supplemental titles, such as the Edmark House Series, Reader Rabbit, Oregon Trail, Carmen Sandiego, and The Print Shop, completes the division's offerings.
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| **"Houghton Mifflin College Division makes knowledge accessible and meaningful to learners at four-year, community, and career colleges. With an inclusive approach to content and pedagogy, the division publishes textbooks, study guides, technology tools, and other materials primarily for introductory-level college courses.
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| **"Riverside Publishing offers a wide range of highly regarded clinical, state, formative, educational, and group assessment products. As a charter member of the Association of Test Publishers, Riverside serves both the K-12 educational market and the clinical assessment market with print, CD-ROM, and online assessment tools."
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| === (6) St. Martin's/Verlagsgruppe Georg Von Holtzbrinck ===
| | Two years prior, in 2005, Esposito wrote, "Market share for new textbooks (that is, the $4.2 billion piece) is highly consolidated, with 6 publishers holding about 85% of all sales dollars (Pearson, Thomson, McGraw Hill, John Wiley, Houghton Mifflin, and St. Martin's/Von Holtzbrinck). Although college publishing remains highly profitable for the large players, with reported EBITDA in some instances as high as 30%, growth has stalled, due in large part to the rise of the used book business, which represents the key strategic issue in the industry today." [[Bibliography for Item 6 in EM|(Esposito 2005, 2)]] |
| *Company Website: http://www.holtzbrinck.com/
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| ==== Location ====
| | In October 2006, Thomson Learning was purchased by private equity firm Apax Partners and OMERS Capital Parnters, acquiring "the domestic U.S. Higher Education, Gale library,reference and International businesses of Thomson Learning" [[Bibliography for Item 6 in EM|(Mickey and Meaney 2008, 156)]]. Thomson Learning ceased to exist at this point. Cengage then sought to purchase Houghton Mifflin's College Division in 2007, finalizing the deal in 2008 to create the second largest college publisher. |
| New York, NY, USA
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| ==== Financial Information ====
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| *Annual Operating Revenues: $2,776,300 [[Bibliography for Item 6 in EM|(Source: ORBIS)]]
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| ==== Product Divisions ====
| | #'''[[Pearson]]''' |
| *Education and Science Divisions: Nature Publishing Group, Bedford/St. Martin’s, W.H. Freeman, Worth Publishers, Spektrum der Wissenschaft, Spotlight Verlag, Palgrave Macmillan, Macmillan Education, Scientific American, Verlag J.B. Metzler [[Bibliography for Item 6 in EM|('Education and Science' n.d.)]]
| | #'''[[Cengage Learning]]''' |
| **"Nature Publishing Group (NPG) is a publisher of high impact scientific and medical information in print and online. NPG publishes journals, online databases and services across the life, physical and applied sciences and clinical medicine. NPG’s flagship journal Nature is a leading weekly, international scientific journal."
| | #'''[[McGraw-Hill]]''' |
| **"[Bedford/St. Martin's] is an independent college publishing branch of St. Martin’s [...] Today, the publishing house leads in the field of English language, and it also produces leading history, communication studies and music titles."
| | #'''[[Wiley]]''' |
| **"W.H. Freeman publishes natural sciences textbooks for colleges and high schools in the USA, drawing on the expertise of internationally renowned scientific authors."
| | #'''[[Verlagsgruppe Georg von Holtzbrinck]]''' |
| **"Since 1998, Worth Publishers has concentrated on the development of social science textbooks focusing on psychology, economics and sociology."
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| **"Palgrave Macmillan is a global academic publisher, serving learning and training in higher education and the professional world. It has a broad publishing program which includes textbooks, journals, monographs, professional and reference works in print and online. Palgrave Macmillan is focused on publishing in the Humanities, the Social Sciences and Business."
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| **"Macmillan Education is one of the world's leading publishers of English Language Teaching materials for teachers and students of English as a foreign or second language. Macmillan also leads the way in publishing school curriculum materials in many parts of the world, including Africa and the Caribbean."
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| **"J.B. Metzler is one of Germany’s leading specialists in liberal arts publications. [...] Since the end of the Second World War it has added to and expanded its publications in history, anthropology, literary criticism, media studies, music, philosophy and languages. [...] It also publishes a wide range of textbooks and manuals as well as academic paperbacks and dictionaries."
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| == Market Distribution ==
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| *"Market share for new textbooks (that is, the $4.2 billion piece) is highly consolidated, with 6 publishers holding about 85% of all sales dollars (Pearson, Thomson, McGraw Hill, John Wiley, Houghton Mifflin, and St. Martin's/Von Holtzbrinck). Although college publishing remains highly profitable for the large players, with reported EBITDA in some instances as high as 30%, growth has stalled, due in large part to the rise of the used book business, which represents the key strategic issue in the industry today." [[Bibliography for Item 6 in EM|(Esposito 2005, 2)]]
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| == Navigation ==
| | = Navigation = |
| [[Bibliography for Item 7 in EM]]<br> | | [[Bibliography for Item 6 in EM]]<br> |
| | Back to [[The Higher Education Level]]<br> |
| Back to [[Educational Materials]]<br> | | Back to [[Educational Materials]]<br> |
| Back to [[Report April 2009]] | | Back to [[Report April 2009#Educational Materials]] |
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| [[Category:Educational Materials]] | | [[Category:Educational Materials]] |
