IP Profile of Biggest for-profit companies in EM-K12
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Research Questions
- What are the 10 biggest for-profit companies in this field?
- How is the market distributed?
- Where are they located? Are there any incentives for specific locations?
- Correlate them with their main outputs (Data, Narratives, Tools)
- Understand and identify cases where these companies are “experimenting” or “adopting” commons-based approaches
- Identify these cases and treat them as entities that will also be placed in our mapping device (the quadrants)
- Identify what companies are the “Microsofts” of the field and what companies are the “IBMs” of the field
Market profile
[chart], using 2008 data from Simba Information, illustrates the consolidation of the traditional textbook market at the K-12 level, where just four publishers control over 90% of the market:
The four big publishing companies have absorbed dozens of independent textbook companies, through mergers and acquisitions. Many have become brand names inside large companies.
Bibliography for Item 6 in EM
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