Wiley
Company Website
Location
Hoboken, NJ, USA
Financial Information
- Annual Operative Revenues (as of 04/2008): $1,674,000,000 (Source: ORBIS)
- Higher Education Revenue 2008 (projected): $170,769,254 (Mickey and Meaney 2008, 183)
Product Divisions
- K-12: ?
- Higher Education: yes
= Summary
Wiley's "core businesses produce professional and consumer books and subscription products; scientific, technical, medical and scholarly journals, encyclopedias, books, and online products; and textbooks and educational materials, including integrated online teaching and learning resources, for undergraduate and graduate students, teachers and lifelong learners. The company's three core businesses develop and cross-market products to its diverse customer base of professionals, consumers, researchers, students, and educators." (Source: ORBIS)
"Wiley operates in three segments, and with the Blackwell acquisition, Wiley’s Scientific, Technical and Medical segment accounted for 58% of total global revenue in fiscal 2008. Professional/Trade accounted for 28%, and Higher Education accounted for 14%. In total, Wiley generated $1.67 billion in revenue in fiscal 2008, ended April 30, 2008." (Mickey and Meaney 2008, 184)
- Scientific, technical, and medical (STM): "John wiley & sons, inc. is a publisher for the scientific, technical, medical and scholarly communities worldwide including, scientists, researchers, clinicians, engineers, students and professors, and academic and corporate librarians. STM products include journals, major reference works, reference books and protocols, in print and online. STM publishing areas include the physical sciences and engineering, medical, social science and humanities, life sciences, technology and professional. STM develops products for global distribution through multiple channels, including library consortia, subscription agents, direct sales to professional society members, bookstores, online booksellers and other customers." (Source: ORBIS)
- Higher Education: "The company publishes educational materials for the higher education market in all media, focusing on courses in the sciences, geography, mathematics, engineering, accounting, business, economics, computer science, psychology, education, and modern languages. In Australia, the company is also a publisher for the secondary school market. Higher education customers include undergraduate, graduate, and advanced placement students, educators, and lifelong learners worldwide. Product is delivered principally through college bookstores, online booksellers, and web sites. [...] John Wiley & Sons, Inc. also provides the services of the Wiley Faculty Network, a peer-to-peer network of faculty/professors supporting the use of online course material tools and discipline-specific software in the classroom." (Source: ORBIS)
Business Strategy
WileyPLUS Course Management Software
"John Wiley & Sons CEO William Pesce calls WileyPLUS the 'most successful new-product launch we’ve had in the history of our Higher Education business,' and the tool offers e- textbooks, supplemental materials, content provided by instructors and administrative tools" (Mickey and Meaney 2008, 13) "A redesigned WileyPLUS Web site proved successful in fiscal 2008, ended April 30, 2008, with sales up 35% over fiscal 2007 and digital-only sales (unaccompanied by a print textbook) nearly double fiscal 2007 results" (Mickey and Meaney 2008, 14).
Competition: Pearson#MyLab Course Management Software
Bibliography for Item 6 in EM
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