Pearson Education

Company Website

• http://www.pearsoned.com/
• Subsidiary of Pearson PLC (London, UK)

Location

Upper Saddle River, NJ (NYC Metropolitan area)

Financial Information

• Pearson PLC is publicly traded on the New York Stock Exchange
  • Annual Operating Revenue of the parent corporation (as of 31/12/2008): $4,913,000 (Source: ORBIS)
• Annual Operating Revenue of Pearson Education (as of 2006): $878,400,000 (Source: ORBIS)
  • Higher Education Sales (as of 31/12/2008): $2,868,000 (Source: ORBIS)

Merges and Acquisitions

• Absorbed: Prentice-Hall (internationalization strategy), Silver Burdett, Ginn, Addison Wesley, Longman, and Scott Foresman (internationalization strategy)
• Also owns: Penguin/Putman, the Financial Times, and The Economist.

Pearson Education Acquisitions

• eCollege.com

  Pearson Education Inc. acquired software technology provider eCollege.com Inc. on July 31, 2007, valuing the company at approximately $497 million after the separate sale of its Datamark subsidiary. (Source: ORBIS)

• ELLIS Inc.

  Pearson Education Inc. acquired language training software provider (for K-Adult learners) ELLIS Inc. on June 21, 2006 for integration in its Pearson Digital Learning unit.

Product Divisions

• K-12: yes
• Higher-education: yes
• Pearson education: "From pre-school to high school, early learning to professional certification, their textbooks, multimedia learning tools and testing programmes help to educate more than 100 million people worldwide." (Source: ORBIS)

Business Strategy

MyLab Course Management Software

"Pearson’s strongest digital producer is its MyLab program, which provides online homework, guided solutions, multimedia, tests and e-books and is adaptive to the individual needs of students. In 2007, Pearson increased the number of offerings to 38, supporting more than 2,000 textbooks and used globally by more than 2.9 million students, up more than 30% from 2006." (Mickey and Meaney 2008, 14)

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