Pearson

Company Website

Pearson Education: http://www.pearsoned.com/ Subsidiary of Pearson PLC: http://www.pearson.com/

Location

Peason PLC Headquarters: London, UK

Financial Information

• Public traded at the New York Stock Exchange
• Annual Operative Revenues (as of 31/12/2008): $4,913,000 (Source: ORBIS)
• Higher Education Sales (as of 31/12/2008): $2,868,000

Merges and Acquisitions

• Absorbed: Prentice-Hall (internationalization strategy), Silver Burdett, Ginn, Addison Wesley, Longman, and Scott Foresman (internationalization strategy)
• Also owns: Penguin/Putman, the Financial Times, and The Economist.

Product Divisions

• K-12: yes
• Higher-education: yes
• Pearson education: "From pre-school to high school, early learning to professional certification, their textbooks, multimedia learning tools and testing programmes help to educate more than 100 million people worldwide." (Source: ORBIS)

Business Strategy

MyLab Course Management Software

"Pearson’s strongest digital producer is its MyLab program, which provides online homework, guided solutions, multimedia, tests and e-books and is adaptive to the individual needs of students. In 2007, Pearson increased the number of offerings to 38, supporting more than 2,000 textbooks and used globally by more than 2.9 million students, up more than 30% from 2006." (Mickey and Meaney 2008, 14)

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