Competitive advantages in EM: Difference between revisions
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== Economies of Scale == | == Economies of Scale == | ||
In terms of traditional textbook imprints for the K-12 sector (but generalizable to the Higher Education sector as well), few alternatives to the same major players can be traced to economies of scale "from paper to printing" favoring large enterprises (Sewall 2005). A nationally competitive company must be "capital intensive" and "full service", meaning "it must offer study guides, workbooks, and technology, along with discounts, premiums, and an array of teacher enticements" (ibid.). | In terms of traditional textbook imprints for the K-12 sector (but generalizable to the Higher Education sector as well), few alternatives to the same major players can be traced to economies of scale "from paper to printing" favoring large enterprises [[Bibliography for Item 5 in EM|(Sewall 2005)]]. A nationally competitive company must be "capital intensive" and "full service", meaning "it must offer study guides, workbooks, and technology, along with discounts, premiums, and an array of teacher enticements" [[Bibliography for Item 5 in EM|(ibid.)]]. | ||
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Revision as of 14:34, 9 May 2009
Research Questions
Define the competitive advantages in the field and the barriers of entry
Economies of Scale
In terms of traditional textbook imprints for the K-12 sector (but generalizable to the Higher Education sector as well), few alternatives to the same major players can be traced to economies of scale "from paper to printing" favoring large enterprises (Sewall 2005). A nationally competitive company must be "capital intensive" and "full service", meaning "it must offer study guides, workbooks, and technology, along with discounts, premiums, and an array of teacher enticements" (ibid.).
Bibliography for Item 5 in EM
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