McGraw-Hill

Company Website

• McGraw-Hill Education: http://www.mheducation.com/
• Division of The McGraw-Hill Companies Inc.

Location

New York, NY, USA

Financial Information

Parent Company

• Public traded on the New York Stock Exchange
• Annual Operative Revenues (as of 04/2008): $6,355,055,000 (Source: ORBIS)

MH Education

• U.S. Higher Education Revenue in 2008 (projected): $677,843,333 (Mickey and Meaney 2008, 166)
• "McGraw-Hill Education contributed 40% of total company revenue in 2007." (Mickey and Meaney 2008, 167)

Mergers and Acquisitions

• Tribune Education (June 2000)

  See Press Release

  "The McGraw-Hill Companies (NYSE: MHP) today announced that it has signed an agreement to acquire Tribune Education, a leading publisher of supplementary educational materials for the K-12, higher education, professional education and consumer markets."

• Open University Press (2002)

  "Open University Press publishes books and resources for education, health, the social sciences, management and study skills. The majority of our books have no connection with Open University courses. We are proud to maintain a relationship with academic advisers at the Open University, and to reflect credit on the University through the quality of our publishing."

• Absorbed: Macmillan, Merrill, and Glencoe (Source?)

Product Divisions

• K-12: yes
• Higher Education: yes

Summary

McGraw-Hill Education "provides textbooks, assessment, teaching aids, software, supplemental materials, professional development, and professional education instructional and test prep materials for pre-kindergarten through college" (Mickey and Meaney 2008, 167).

"This segment consists of two operating groups: the School Education Group (SEG), serving the Elementary and High School (El-hi) markets, and the Higher Education, Professional and International (HPI) group, serving the college and university, professional, international and adult education markets. MHE has offices in 33 countries and it publishes in more than 60 languages. Its resources are delivered across a range of print and digital platforms to benefit students, educators and professionals at all levels of learning. The SEG provides a range of print and digital instructional materials that engage and empower students in pre-kindergarten through high school." (Source: ORBIS)

MHE's "assessment and instruction brands, CTB/McGraw-Hill and The Grow Network, offers summative and formative assessments, and help customers meet accountability requirements at all levels of education, and advance learning through assessment, reporting and data-driven instruction linked to rigorous standards and teacher education. HPI is a provider of educational content to college students and professionals worldwide through a range of media, including e-books, traditional print and custom publishing materials, as well as downloads to moving picture experts group layer-three audio (mp3) players and other handheld wireless devices." (Source: ORBIS)

The McGraw-Hill Companies have a long history in technical publishing and databases, and also own Standard & Poor’s and Business Week.

Brands

MHE's major brands include Macmillan/McGraw-Hill, SRA, Wright Group and Glencoe.

Business Strategy

Interested in extending its global English-language franchise (Source?)

Digital Transformation

"'The ongoing digital transformation means we must continue investing to deliver great content and great tools for course management, online instruction courses and e-books, as paper-based products are replaced by electronic products,' said McGraw-Hill Cos. chairman, president and CEO Harold McGraw III, defining the focus of its initiatives for the college market." (Mickey and Meaney 2008, 168)

Online Courses

"McGraw-Hill is pursuing [...] online courses that can be used in exclusively online programs or in blended-learning situations. These materials augment but do not replace a textbook, delivering material through animation, graphics, streaming video and interactive activities." (Mickey and Meaney 2008, 168) By May 2008, MHE was offering 50+ online courses for higher education programs across a variety of disciplines; adopted by 12+ institutions, including Arizona State University, Penn State and the University of Wisconsin, Milwaukee. (Mickey and Meaney 2008, ibid.)

Online Training Alliances

"To strengthen and promote its online-course offerings, as well as to encourage the adoption of online learning in the higher education landscape" (Mickey and Meaney 2008, 169), McGraw-Hill has recently embarked on partnerships with the following organizations:

• MaxKnowledge (June 2008)

  "Provider of online training for the career college market" (Mickey and Meaney 2008, 169)

• MERLOT (August 2007)

  Exploring and evaluating "strategies for blending publisher and open education resources" (Mickey and Meaney 2008, 169)

• ETUDES Consortium at Foothill College

  Develop and distribute "online course content through open-source software" (Mickey and Meaney 2008, 169)

• National Center for Academic Transformation

  Work on course redesign projects with this "nonprofit organization promoting redesigning learning environments" (Mickey and Meaney 2008, 169)

Course Management

MHE's course management tool is Homework Manager Plus, "a subscription service for digital delivery of content purchased by the semester" (Mickey and Meaney 2008, 169). "Through the program, students submit homework online and receive an immediate grade; the graded assignment is then entered into the instructor’s gradebook. An interactive online textbook links students to specific material for further study. Online homework help is available to students for mathematics, accounting, economics and finance courses. The company plans to introduce it for chemistry and physics." (Mickey and Meaney 2008, ibid.)

McGraw-Hill also offers two test creation and delivery tools to instructors through EZ Test Online, and quizzes via the Apple iQuiz game application designed for the iPod. (Mickey and Meaney 2008, 169)

E-Textbooks

MHE "offers 1,000 e-textbooks across all academic disciplines" (Mickey and Meaney 2008, 170). They license Zinio's digital publication technology for digital textbook sales, and participate in the Universal Digital Textbook Program, "an initiative by wholesale textbook distributor MBS Direct to promote the sale of e-textbooks through campus stores" (ibid.).

MHE along with the other major higher education publishers launched CourseSmart to provide "a common platform for instructors to sample e-textbooks and to facilitate e-commerce so students can buy the textbooks" (Mickey and Meaney 2008, 170). Also in 2008, MHE piloted a project to distribute some of its college titles through the Amazon Kindle e-book reader.

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