IP Profile of Biggest for-profit companies in EM-K12: Difference between revisions
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==Market profile== | ==Market profile== | ||
The textbook | The following chart, using 2008 data from Simba Information, illustrates the consolidation of the traditional textbook market at the K-12 level, where just four publishers control over 90% of the market: | ||
[[Image:K-12TextbookPublisherPieGraph.png|center]] | |||
The four big publishing companies have absorbed dozens of independent textbook companies, through mergers and acquisitions. Many have become brand names inside large companies. | |||
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#:'''[[Harcourt Education]]''' | #:'''[[Harcourt Education]]''' | ||
#'''[[Reed Elsevier]]''' | #'''[[Reed Elsevier]]''' | ||
Latest revision as of 16:20, 19 June 2009
Research Questions
- What are the 10 biggest for-profit companies in this field?
- How is the market distributed?
- Where are they located? Are there any incentives for specific locations?
- Correlate them with their main outputs (Data, Narratives, Tools)
- Understand and identify cases where these companies are “experimenting” or “adopting” commons-based approaches
- Identify these cases and treat them as entities that will also be placed in our mapping device (the quadrants)
- Identify what companies are the “Microsofts” of the field and what companies are the “IBMs” of the field
Market profile
The following chart, using 2008 data from Simba Information, illustrates the consolidation of the traditional textbook market at the K-12 level, where just four publishers control over 90% of the market:
The four big publishing companies have absorbed dozens of independent textbook companies, through mergers and acquisitions. Many have become brand names inside large companies.
Bibliography for Item 6 in EM
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