Cengage Learning: Difference between revisions

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The acquisition of Houghton Mifflin's College Division expanded the range of textbooks Cengage offers. However Cengage will lose about $15 million in annual revenue from a mix of Cengage and Houghton titles, many in foreign languages and history survey courses, since it "agreed to divest textbooks and associated materials for 14 college-level courses to gain regulatory clearance from the U.S. Department of Justice for the acquisition" [[Bibliography for Item 6 in EM|(Mickey and Meaney 2008, 158)]]. "Under a long-term agreement forged as part of the acquisition agreement, Houghton Mifflin Harcourt is distributing an expanded list of titles from both companies to the high school market" [[Bibliography for Item 6 in EM|(ibid.)]], particularly for Advanced Placement and honors courses.  
The acquisition of Houghton Mifflin's College Division expanded the range of textbooks Cengage offers. However Cengage will lose about $15 million in annual revenue from a mix of Cengage and Houghton titles, many in foreign languages and history survey courses, since it "agreed to divest textbooks and associated materials for 14 college-level courses to gain regulatory clearance from the U.S. Department of Justice for the acquisition" [[Bibliography for Item 6 in EM|(Mickey and Meaney 2008, 158)]]. "Under a long-term agreement forged as part of the acquisition agreement, Houghton Mifflin Harcourt is distributing an expanded list of titles from both companies to the high school market" [[Bibliography for Item 6 in EM|(ibid.)]], particularly for Advanced Placement and honors courses.  


K-12: yes
*K-12: yes
Higher-Ed: yes
*Higher-education: yes


== Business Strategy ==
== Business Strategy ==

Revision as of 13:57, 11 May 2009

Company Website

Location

Stamford, CT, USA

Financial Information

Mergers and Acquisitions

"Cengage Learning was the result of a $7.75 billion transaction, in which private equity firm Apax Partners and OMERS Capital Partners (which manages private equity investments for the Ontario Municipal Employees Retirement System) acquired the domestic U.S. Higher Education, Gale library/reference and International businesses of Thomson Learning." (Mickey and Meaney 2008, 156)

Pre-Cengage Acquisitions

  • Aplia Inc.
    On Feburary 20, 2007, "Thomson Learning Inc. [...] announced that it is to acquire Aplia Inc., the California-based educational software developer" (Source: ORBIS).

Thomson Learning to Cengage Acquisition

On October 25, 2006, "The Thomson Corporation [...] announced [...] the company intends to sell its Thomson Learning businesses in three independent sales processes. The company is to sell its higher education, careers and library reference business via a competitive bidding process in the first quarter of 2007. The other two businesses to be sold are corporate education and training services NETg and testing and assessment services Prometric." (Source: ORBIS)

By May 11, 2007, "Apax Partners and Omers Capital [...] agreed to acquire Thomson Learning's assets for around USD 7.75 billion. The assets include Wadsworth, Delmar Learning, Gale, Heinle, Brooks/Cole, South-Western and Nelson Canada. The latter will be majority owned by OMERS." (Source: ORBIS) On July 5, 2007, the transaction was completed for approximately USD 7.75 billion.

Cengage Learning Acquisitions

  • Houghton Mifflin Company's College Division (old website)
    On December 3, 2007, "Cengage Learning [...] agreed to acquire Houghton Mifflin Company's College Division". On May 28, 2008, "the Department of Justice announced that [...] Cengage will be required to divest assets relating to textbooks and educational material in 14 college level courses, to prevent an increase in textbook prices or a decrease in quality of publishing" resulting from the deal. The Antitrust Division also filed a lawsuit to block the deal; "assets will be divested to an Antitrust Division approved publisher". On June 2, 2008, the sale was completed. "The previously announced request for the divestiture of textbooks and other material by The Department of Justice will not affect Houghton Mifflin Harcourt's programs for the K-12 marketplace. A long-term agreement has been entered into between Houghton Mifflin Harcourt and Cengage whereby Houghton Mifflin Harcourt has exclusive distribution rights to leading titles from both Houghton Mifflin Harcourt and Cengage to high schools in the US." (Source: ORBIS)

Product Divisions

"Thomson Learning Inc. [now Cengage Learning], headquartered in Stamford, Connecticut, is one of the world's largest providers of print and digital information services for the educational and library reference markets. The company was established in 1994 as International Thomson Publishing Inc. It is comprised of some of the best businesses in the publishing, learning, and information industries. Thomson Learning's businesses and brands serve the needs of individuals, learning institutions, corporations and government agencies with products and services for both traditional and distributed learning." (Source: Orbis)

The acquisition of Houghton Mifflin's College Division expanded the range of textbooks Cengage offers. However Cengage will lose about $15 million in annual revenue from a mix of Cengage and Houghton titles, many in foreign languages and history survey courses, since it "agreed to divest textbooks and associated materials for 14 college-level courses to gain regulatory clearance from the U.S. Department of Justice for the acquisition" (Mickey and Meaney 2008, 158). "Under a long-term agreement forged as part of the acquisition agreement, Houghton Mifflin Harcourt is distributing an expanded list of titles from both companies to the high school market" (ibid.), particularly for Advanced Placement and honors courses.

  • K-12: yes
  • Higher-education: yes

Business Strategy

Navigation

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