Pearson: Difference between revisions
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=Company Website= | == Company Website == | ||
http://www.pearsoned.com/ | http://www.pearsoned.com/ | ||
=Location= | == Location == | ||
Headquarters: London, UK | Peason PLC Headquarters: London, UK | ||
=Financial Information= | == Financial Information == | ||
* Public traded at the New York Stock Exchange | * Public traded at the New York Stock Exchange | ||
*Annual Operative Revenues (as of 31/12/2008): $4,913,000 [[Bibliography for Item 6 in EM|(Source: ORBIS)]] | *Annual Operative Revenues (as of 31/12/2008): $4,913,000 [[Bibliography for Item 6 in EM|(Source: ORBIS)]] | ||
*Higher Education Sales (as of 31/12/2008): $2,868,000 | *Higher Education Sales (as of 31/12/2008): $2,868,000 | ||
=Merges and Acquisitions= | == Merges and Acquisitions == | ||
* Absorbed: Prentice-Hall ''(internationalization strategy)'', Silver Burdett, Ginn, Addison Wesley, Longman, and Scott Foresman ''(internationalization strategy)'' | * Absorbed: Prentice-Hall ''(internationalization strategy)'', Silver Burdett, Ginn, Addison Wesley, Longman, and Scott Foresman ''(internationalization strategy)'' | ||
* Also owns: Penguin/Putman, the Financial Times, and The Economist. | * Also owns: Penguin/Putman, the Financial Times, and The Economist. | ||
=Product Divisions= | == Product Divisions == | ||
* | * K-12: yes | ||
* Higher-education: yes | * Higher-education: yes | ||
*Pearson education: "From pre-school to high school, early learning to professional certification, their textbooks, multimedia learning tools and testing programmes help to educate more than 100 million people worldwide." [[Bibliography for Item 6 in EM|(Source: ORBIS)]] | * Pearson education: "From pre-school to high school, early learning to professional certification, their textbooks, multimedia learning tools and testing programmes help to educate more than 100 million people worldwide." [[Bibliography for Item 6 in EM|(Source: ORBIS)]] | ||
=Business Strategy= | == Business Strategy == | ||
=== MyLab Course Management Software === | |||
"Pearson’s strongest digital producer is its MyLab program, which provides online homework, guided solutions, multimedia, tests and e-books and is adaptive to the individual needs of students. In 2007, Pearson increased the number of offerings to 38, supporting more than 2,000 textbooks and used globally by more than 2.9 million students, up more than 30% from 2006." [[Bibliography for Item 6 in EM|(Mickey and Meaney 2008, 14)]] | |||
=Navigation= | |||
== Navigation == | |||
Back to [[The K-12 Level]]<br> | Back to [[The K-12 Level]]<br> | ||
Back to [[IP Profile of Biggest for-profit companies in EM-K12]]<br> | Back to [[IP Profile of Biggest for-profit companies in EM-K12]]<br> | ||
Revision as of 10:53, 4 May 2009
Company Website
Location
Peason PLC Headquarters: London, UK
Financial Information
- Public traded at the New York Stock Exchange
- Annual Operative Revenues (as of 31/12/2008): $4,913,000 (Source: ORBIS)
- Higher Education Sales (as of 31/12/2008): $2,868,000
Merges and Acquisitions
- Absorbed: Prentice-Hall (internationalization strategy), Silver Burdett, Ginn, Addison Wesley, Longman, and Scott Foresman (internationalization strategy)
- Also owns: Penguin/Putman, the Financial Times, and The Economist.
Product Divisions
- K-12: yes
- Higher-education: yes
- Pearson education: "From pre-school to high school, early learning to professional certification, their textbooks, multimedia learning tools and testing programmes help to educate more than 100 million people worldwide." (Source: ORBIS)
Business Strategy
MyLab Course Management Software
"Pearson’s strongest digital producer is its MyLab program, which provides online homework, guided solutions, multimedia, tests and e-books and is adaptive to the individual needs of students. In 2007, Pearson increased the number of offerings to 38, supporting more than 2,000 textbooks and used globally by more than 2.9 million students, up more than 30% from 2006." (Mickey and Meaney 2008, 14)
Back to The K-12 Level
Back to IP Profile of Biggest for-profit companies in EM-K12
Back to The Higher Education Level
Back to IP Profile of Biggest for-profit companies in EM
Back to Educational Materials