IP Profile of Biggest for-profit companies in EM-K12

Research Questions

• How is the market distributed?
• Where are they located? Are there any incentives for specific locations?
• Correlate them with their main outputs
• Understand and identify cases where these companies are “experimenting” or “adopting” commons-based approaches
• Identify these cases and treat them as entities that will also be placed in our mapping device (the quadrants)
• Identify what companies are the “Microsofts” of the field and what companies are the “IBMs” of the field

Market profile

The textbook sector is concentrated in four big publishing companies that have absorbed dozens of independent textbook companies, through mergers and acquisitions. Many have become brand names inside large companies.

• McGraw-Hill

• Pearson

• Reed Elsevier

• Houghton Mifflin

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